What ubiquitous commercial catchphrase gained public awareness for PERS in 1989?
Answer
“I’ve fallen and I cannot get up!”
The concept of Personal Emergency Response Systems (PERS) entered the national consciousness significantly, albeit humorously, in 1989 due to the widespread use of a specific commercial catchphrase: “I’ve fallen and I cannot get up!”. Although this phrase became a source of comedy, its very ubiquity served the critical purpose of placing the necessity and existence of these safety devices into broad public consideration, thereby encouraging serious consideration and adoption of the technology, which at that time was often viewed as bulky and dependent on landlines.
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