What did the very first electric neon sign installed in the United States advertise in 1923?
Answer
A Packard dealership
The introduction of neon technology to the American market in 1923 marked a critical transition point following Georges Claude selling the US rights. Earle C. Anthony immediately utilized this new visual medium for advertising purposes. The very first electric neon sign erected on American soil was installed in Los Angeles, California, that same year. This groundbreaking installation was specifically designed to advertise a Packard dealership. The text notes that this installation was an immediate, powerful success, generating significant public attention and acting as the marker for neon's entry into the American streetscape and advertising landscape.
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