Why was the selling price for the assembled Apple I motherboard set at 666.66 dollars?
Answer
Wozniak liked repeating digits and Jobs added a surcharge to prevent haggling
The pricing strategy for the Apple I involved a combination of personal preference and business intuition. Steve Wozniak favored repeating digits, which led to the selection of the recurring number. Steve Jobs, displaying his early negotiation instincts, added the extra one-third to the price to ensure the final figure was less susceptible to being haggled down by potential customers, resulting in the final price of 666.66 dollars.
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