What were the primary metrics dictating real estate choice after the massive tech shift enabled delivery apps?
Answer
Kitchen efficiency, low rent, and proximity to dense delivery zones
The widespread adoption of third-party delivery apps fundamentally rewired the economics of location selection for food service providers. Previously, real estate decisions were heavily constrained by the need for high visibility and significant foot traffic to support dine-in revenue. Once the digital conduit via apps was established, the primary focus shifted to maximizing kitchen efficiency within a space that offered low rent, specifically positioning the facility within the geographical boundaries of dense delivery catchment zones to ensure fast service times.
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Dark kitchens: Where does your food delivery really come from?
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