According to the text, which operational concept is defined as a brand existing solely for online ordering, often using another's kitchen?
Answer
The Virtual Restaurant
The Virtual Restaurant is characterized as a brand concept entirely detached from a physical, customer-facing location. Such a brand operates exclusively for online ordering channels. This can be achieved either by utilizing the existing kitchen facilities of a traditional brick-and-mortar restaurant, often during periods of lower dine-in activity, or by operating out of a dedicated cloud kitchen facility designed for delivery only. The core innovation here is the creation of a successful brand identity and menu that requires no storefront presence to reach its intended market.
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