What factor is considered the single greatest catalyst for transforming bottled water into a daily staple?
Answer
The introduction and dominance of plastic containers (PET bottles).
The shift to plastic containers, starting in the 1970s, fundamentally changed the economics and convenience by making the product light, virtually unbreakable, and cheaper to ship, allowing it to transition from a destination purchase to an impulse purchase.
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The Story of Bottled Water - YouTube
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