What dual role did bottled water achieve in cementing its status as America's most popular beverage in the 1970s and 1980s?

Answer

It addressed safety/taste concerns about tap water while being marketed as a symbol of health and fitness.

Its popularity was cemented by public concern over tap water safety/taste and simultaneous sophisticated marketing campaigns framing bottled water as the ultimate symbol of health and purity.

What dual role did bottled water achieve in cementing its status as America's most popular beverage in the 1970s and 1980s?

#Videos

The Story of Bottled Water - YouTube

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