What sales strategy did Isaac Singer pioneer that made the expensive machine accessible to the average household?
Answer
Installment plans
Isaac Singer was instrumental in ensuring the sewing machine transitioned from being solely an industrial tool to a household appliance. He achieved this widespread adoption by pioneering installment plans. This financial strategy allowed families to purchase the relatively expensive machines over an extended period, often requiring only a small initial down payment. This clever marketing and distribution approach democratized access to the technology, ensuring that many middle-class households owned a machine for mending and personal creation by the late 19th century.
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