What established Kodak's legacy of user-friendliness according to George Eastman?
His philosophy, "You press the button, we do the rest,"
George Eastman's revolutionary approach centered on overcoming the complexity barrier associated with film photography, specifically the development process, making the medium accessible beyond specialized professionals. The famous slogan, "You press the button, we do the rest," encapsulated this philosophy. This simplification of the workflow allowed amateurs and general consumers to document their lives without needing expertise in darkroom chemistry or complex camera mechanics, thereby establishing Kodak's deep-seated authority and legacy in the amateur photography space. This focus on user-friendliness, even if later mechanical cameras became more complex, remains foundational to the brand's history in making photography widely available.
