Which letter did George Eastman reportedly favor for its strength and distinctiveness in the new trademark?
Answer
K
George Eastman had very specific phonetical requirements for the new trademark, emphasizing strength and distinctiveness. He developed a notable preference for the letter 'K,' finding that it provided a strong and recognizable initial sound. This preference was instrumental in shaping the final name. Eastman sought a word where the presence of this hard consonant would contribute to a sharp, almost mechanical percussiveness, which contrasted effectively with softer vowel sounds, ensuring the resulting word was highly memorable and audibly impactful across different linguistic environments.
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