What slogan defined the Kodak camera service model?

You press the button, we do the rest

This famous slogan perfectly encapsulated the revolutionary business strategy accompanying the Kodak camera. It meant that the user's only responsibility was framing and pressing the shutter button. Once the 100 exposures were complete, the customer was instructed to mail the entire camera unit back to the Eastman Kodak factory located in Rochester, New York. There, specialized staff would undertake all subsequent steps: developing the roll of film, printing the resulting images, reloading the camera with a fresh 100-exposure roll of film, and finally returning the fully functional camera along with the newly created photographs to the customer. This approach removed all the technical barriers—optics, chemistry, and development labor—that previously deterred the average person from practicing photography.