What consumer behavior centered appointments when online booking capacity existed around 1999?
Answer
Making appointments in person or via telephone
A significant friction point in the early adoption of online scheduling technology around 1999 was the consumer readiness gap regarding accepted behavior. While the technical capability to allow clients to book services online was present, the prevailing consumer habit had not yet shifted. The public was still accustomed to the established methods of scheduling—either by making a personal visit to the location or by calling the business via telephone. This meant that early adopters often had to bridge the gap by having their own staff members manually input the customer’s intended appointment time into the new digital system on the customer’s behalf.

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