What motivated the pharmaceutical industry's early interest in high-fidelity, objective data?

Answer

Desire for more sensitive and objective measures of drug efficacy, especially in neurology/psychiatry.

A significant evolutionary step toward digital biomarkers was driven by specific unmet needs within the pharmaceutical research sector. In therapeutic areas like neurology and psychiatry, outcomes are often subjective, relying heavily on patient reporting, which can introduce variability. Researchers sought more sensitive and objective metrics to precisely evaluate how effective a new drug was actually working in the real world. This drive for high-fidelity, objective data collection provided a crucial impetus for developing technologies capable of passively monitoring changes in physiology and behavior linked to drug response.

What motivated the pharmaceutical industry's early interest in high-fidelity, objective data?
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