What belief did Steve Jobs hold regarding consumer needs during the product development process?
Answer
The public often did not know what they wanted until they were presented with the final product.
Jobs operated under the conviction that consumers were not always able to articulate their desires until they saw a finished, high-quality solution. This required the confidence to create products that defined new categories and set new standards, rather than relying on existing market research or consumer feedback to dictate the direction of innovation.
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