In what way did Steve Jobs' mastery of branding transform Apple products?
Answer
The products became objects that signaled the user's affinity for forward-thinking aesthetics and status.
Jobs possessed a unique ability to influence how technology was perceived socially. He moved beyond merely creating useful tools and instead crafted objects that consumers desired to own. By making Apple products cultural artifacts, he ensured that using them signaled a user's affinity for specific, forward-thinking aesthetic values, thereby making the products almost indispensable to their owners.
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