Which demographic group generated significant market demand due to apprehension about cognitive decline and longevity?

Answer

Baby boomers

The modern obsession and substantial market boost for proactive brain training were significantly fueled by demographic shifts, specifically the concerns of the Baby Boomer generation. As this large cohort reached retirement age and faced increased longevity, they developed considerable apprehension regarding potential cognitive decline and the threat of dementia. This anxiety, coupled with increasing comfort and access to personal technology, created an exceptionally fertile market environment. These consumers actively sought solutions promising mental longevity, driving software companies to transition abstract laboratory exercises into streamlined, commercially viable products designed to maintain mental acuity.

Which demographic group generated significant market demand due to apprehension about cognitive decline and longevity?
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