What is the key challenge an independent platform like FDC must continuously overcome compared to proprietary network platforms?

Answer

Continuously winning trust and securing participation from diverse, independently governed food banks and retailers.

Independent platforms operate outside the established hierarchy of large networks. While a network platform like MealConnect benefits from the pre-existing integration of its member food banks, an independent service like FDC must actively prove its value proposition to every potential participant—food banks and retailers alike—who maintain independent governance. This necessitates ongoing efforts in sales and onboarding strategies focused explicitly on securing and maintaining the necessary organizational trust required for participation in their system.

What is the key challenge an independent platform like FDC must continuously overcome compared to proprietary network platforms?
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