Why was the structure of the name Kodak advantageous for Eastman's global marketing goals?
Answer
Its structural simplicity made it resilient to mispronunciation across various language groups.
George Eastman’s requirements for the name extended beyond domestic appeal; he intended the product to sell worldwide, necessitating strong global applicability. The structure of Kodak, characterized by two identical hard consonants sandwiching a single, open vowel sound ('K' + 'o' + 'K'), proved surprisingly resilient to negative connotation or severe mispronunciation across different dialects and alphabets. This structural neutrality meant the name did not carry hidden meanings or complex phonetic challenges common in names rooted deeply in specific European languages, significantly simplifying international advertising efforts.
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