What role did Ellen Ray Eastman reportedly play in the naming process of Kodak?
Answer
She contributed to the naming process, though George made the final selection.
The creation of the Kodak name was primarily driven by George Eastman's systematic construction process, focusing on sound and structure. However, the input of his wife, Ellen Ray Eastman, was also acknowledged in the history of the brand. While she participated in the exploration and testing of various combinations, the ultimate authority and final decision regarding the adoption of 'Kodak' rested solely with George Eastman himself, ensuring the name adhered perfectly to his stringent criteria for shortness, distinctiveness, and phonetic strength.
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