What service model required the name Kodak to match the proposition of simplicity in 1888?

The entire camera, pre-loaded with film for 100 exposures, was sent back for development.

The revolutionary system introduced with the Kodak camera in 1888 involved a seamless consumer experience where simplicity was paramount, famously encapsulated by the slogan 'You Press the Button, We Do the Rest.' This extended to the service: the camera came loaded with flexible roll film good for 100 shots. Once depleted, the consumer did not handle the film processing. Instead, the entire camera unit was returned to the factory in Rochester. There, the film was developed, prints were made, and the camera was reloaded. This continuous service cycle depended entirely on the consumer being able to easily remember and refer to the single identifier, Kodak, reinforcing the brand promise of effortless photography.