What was the name initially given to the THX standard when it was established within Lucasfilm in 1983?

Answer

THX Sound System

When the standardization project was formally launched within Lucasfilm in 1983, it was designated specifically as the THX Sound System. This terminology clearly reflected its initial, singular focus on ensuring high-quality sound reproduction within the theatrical exhibition space. Although the functionality and application of THX would later broaden significantly to cover consumer electronics, this initial moniker rooted it directly in the context of cinema audio playback systems, distinguishing it from later, more consumer-facing brand extensions.

What was the name initially given to the THX standard when it was established within Lucasfilm in 1983?
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