What was Denso Wave's defining corporate philosophy regarding the patent rights to the functional QR code invention?
Answer
They waived them for any standardized use, making the specifications public and royalty-free
Despite holding the patent rights, Denso Wave made a strategic, defining choice to waive those rights for any standardized application, thereby making the specifications entirely public and royalty-free. This decision was made to ensure the standard would be adopted extremely quickly by the maximum number of customers possible. The intended business model centered on profiting from the manufacturing and sale of the specialized QR code reading hardware required by industrial clients, rather than extracting revenue from the code itself, which fostered an open ecosystem.
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