What primary focus distinguishes modern 'digital pharmacies' from the initial e-pharmacies launched after 1997?
Digital experience and proactive health management
The evolution of medication delivery has seen a significant transformation since the initial arrival of sites like PlanetRx.com, which primarily functioned as online order forms tethered to mail delivery logistics. The modern iteration, often termed 'digital pharmacies,' has moved beyond simple transaction facilitation. Today's focus integrates much more deeply into the patient's overall health journey. This includes prioritizing the digital experience of the user and incorporating proactive health management features. Examples of this advancement include integrating directly with patient health records, implementing medication adherence monitoring tools, and delivering specialized adherence packaging directly through the mail, aiming not just to fill the order, but to ensure the patient takes the medication correctly and on schedule.
