What is the primary risk to the authority of usability findings in the modern, democratized testing landscape?

Answer

The temptation to conflate basic observation with rigorous methodology.

When testing becomes easy due to accessible tools, there is a risk that practitioners skip disciplined processes (defined goals, unbiased moderation), leading to anecdotal noise instead of actionable signals.

What is the primary risk to the authority of usability findings in the modern, democratized testing landscape?
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