In what year did AMSOIL introduce its fully synthetic motor oil to the consumer marketplace?
Answer
1972
While Al Amatuzio developed the complete synthetic motor oil formulation in 1970, the transition from laboratory formulation to commercial availability for the general public took an additional step involving market readiness, regulatory compliance, and establishment of the new product segment. AMSOIL is credited with being the first company to bring this fully synthetic motor oil product to the consumer marketplace two years after its formulation breakthrough, specifically in the year 1972. This commercial launch marked the beginning of synthetic lubricants being recognized and accessible for everyday drivers, fundamentally shifting the lubrication market segment.
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