What development expense metric is associated with the Aston Martin Lagonda digital package?

Answer

The electronics package cost four times as much to develop as the car itself

The introduction of the first truly digital dashboard in the Aston Martin Lagonda in the late 1970s was a monumental engineering undertaking that came with significant financial burdens. This pioneering effort resulted in an electronics package whose development cost was rumored to be four times the cost of developing the vehicle chassis and body itself. This extreme expense highlights why the Lagonda was an ultra-elite vehicle, resulting in a very low production volume of only 645 units. This situation clearly demonstrated the initial impracticality of cutting-edge digital integration for the mass market, serving as an early economic lesson in automotive innovation.

What development expense metric is associated with the Aston Martin Lagonda digital package?

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