Beyond production speed, what role did the Bonsack machine play in the growth of global tobacco consumption?
Answer
It standardized the product and facilitated large-scale advertising and supply
The machine was instrumental in creating the modern tobacco industry because it allowed for the standardization of cigarettes. Manufacturers could now ensure a uniform product and, crucially, could guarantee a supply chain robust enough to match the demand created by mass-market advertising campaigns. This ability to link guaranteed supply with promotional efforts was a critical factor in the rapid and widespread increase in tobacco consumption throughout the 20th century.
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