According to the synthesis perspective, what two goals did Norman argue were inseparable for commercial success in design?
Answer
Engineering function and crafting experience
Norman’s innovation was the recognition that the engineering goals of function (safety, efficiency) and the experiential goals of delight and mental model fit were inextricably linked for commercial viability.
Related Questions
In which year and at which company did Don Norman coin the term "User Experience"?What disciplines primarily housed design considerations before Don Norman formalized the field of UX?What was Don Norman's innovation in broadening the scope beyond usability to overall experience?What concept, outlined in his seminal book, did Norman use to explain how a well-designed object intuitively communicates its function?According to the synthesis perspective, what two goals did Norman argue were inseparable for commercial success in design?Which key figure in usability research documented Heuristics for interface evaluation?What is considered the most fundamental principle Norman introduced by grouping disparate knowledge?How does the text characterize the distinction between Norman’s contribution and subsequent practical rules like Nielsen’s?What aspect of a product does the 'aesthetic-usability effect' relate to, which is a direct descendant of Norman's holistic view?What is a guiding principle derived from Norman’s work that emphasizes UX applies equally to a microwave's flashing light and a web app's loader icon?