What pivotal year often stands as the crucial event defining the successful grocery delivery app model?

Answer

2012

The year 2012 is cited as the crucial event marking the founding of Instacart, which codified the successful, scalable model for the grocery delivery application as it is recognized today. This period coincided with the widespread adoption of powerful smartphones, making dedicated mobile software viable for mainstream use. While the concept of remote ordering existed for decades, the establishment of Instacart's specific logistical orchestration platform is highlighted as the key moment that shifted the industry toward the asset-light structure.

What pivotal year often stands as the crucial event defining the successful grocery delivery app model?
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