What characteristic defined Webvan's Fulfillment Site according to the comparative table?
Answer
Centralized, dedicated warehouses
The comparison table explicitly contrasts the fulfillment strategies of the early era versus the app era. Webvan, representing the pre-app approach, relied on centralization. They built and owned massive, dedicated warehouses which served as their centralized fulfillment sites, controlling the entire process from storage onward. This contrasts sharply with Instacart's later model, which leveraged the inventory already present in existing retail stores.

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