What change in consumer expectation has forced grocery apps to continuously refine shopper dispatch and routing algorithms?
Answer
The expectation for groceries to be delivered within an hour or two.
The convenience provided by the app interface fostered an expectation of instant gratification among modern users. While older delivery methods accepted delivery windows spanning a full day or more, current user behavior demands rapid fulfillment, often expecting delivery within one or two hours. This shrinking turnaround time places intense pressure on the underlying technology—specifically the algorithms managing how shoppers are dispatched, routed, and assigned tasks—to operate with maximum efficiency.

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