Which sector did Cochrane Manufacturing Company target initially for machine sales?
Answer
Hotels and restaurants
Following the successful debut at the 1893 World’s Columbian Exposition, Josephine Cochrane established the Cochrane Manufacturing Company. Her strategic decision for initial commercialization was not to target the slower consumer adoption curve associated with private homeowners. Instead, she focused on businesses where high-volume and reliable dishwashing capabilities were critically necessary, specifically targeting hotels and restaurants. This approach allowed the company to prove the machine’s durability and efficiency under heavy institutional use before attempting broader market penetration.
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