What motto perfectly encapsulates George Eastman's focus on abstraction away from the customer?
Answer
"You press the button, we do the rest."
This famous motto directly summarizes Eastman's architectural approach to the user experience. He recognized that for mass adoption, the complex, delicate, and potentially failure-prone processes of coating, exposing, and developing the film had to be entirely abstracted away from the everyday consumer. The customer was meant to focus only on framing and triggering the shutter, with the expectation that the complex technical work would be handled reliably behind the scenes by the factory, confirming that selling the film required selling the entire easy-to-use ecosystem.
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