What action followed immediately after a customer completed 100 exposures in the original Kodak camera?
Answer
The customer mailed the entire camera back to the factory in Rochester
The initial Kodak business model was designed around handling the entire process internally. Once the pre-loaded roll of film inside the camera registered 100 exposures, the customer’s responsibility ended. They were instructed to send the complete camera back to Eastman’s factory located in Rochester. Upon receipt, the company would carefully remove the exposed film, process it to make prints, reload the camera with a fresh roll of film, and return the fully operational camera back to the owner. This circular transaction highlighted the film's central role in the business.
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