Who is credited with popularizing the concept of Chindōgu through the magazine *Mail Order Life* in the 1990s?

Answer

Kenji Kawakami

Kenji Kawakami, a former editor for *Mail Order Life*, began showcasing these bizarre prototypes on spare pages of the magazine, which led to the popularization of the practice.

Who is credited with popularizing the concept of Chindōgu through the magazine *Mail Order Life* in the 1990s?
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